Steven Schuster 
Apple is still one of the world’s most sought-after tablet makers, with its iPads dominating the market for many years. Despite forays from other companies into offering tablets with better features or lower prices, Apple has maintained its position as the top tablet manufacturer. This can be attributed to various factors such as its design philosophy, continual support for developers, and superior user experience.
The iPad’s design philosophy has been described as “simplicity over complexity”. Apple has eschewed maximum customization options and focused on making its product churn out reliable performance and offering a seamless user experience. This design philosophy considers user preferences and needs rather than anticipating elaborate uses that could be counterproductive to the device’s reliability. These considerations have resulted in an intuitive and easy tablet to pick up, while also delivering consistent results over time.
Adding regular software updates by Apple helps it remain capable amidst rapidly advancing competition in the tech space. Besides providing users with new features or needful bug fixes, these updates also hint at potential uses that developers can explore and capitalise on adding more value to their app portfolios, increasing Apple’s appeal as an app market leader.
While other tablet manufacturers have tried to compete by offering devices sporting more advanced hardware technology, they have mainly failed to leverage optimization of their operating systems or provide superior user experiences when compared to those provided by iPads using less powerful hardware components. The longevity of Apples’ products through highly optimised mobile operating systems like iOS is partly due to this approach ensuring even older hardware remains capable for many years despite seeming outdated relative to modern standards.
Apple still top tablet maker in Q1 2021 as global market booms
Apple continues to dominate the tablet market and in the first quarter of 2021, it was the top tablet maker in the world. This shouldn’t be a surprise as Apple has always been a leader in the tablet market. Despite the global market expanding with new players entering the industry, Apple remains the top choice for consumers.
In this article, we’ll look at why Apple is still the top tablet maker in the world:
Apple’s Innovative Approach
Apple Inc. is a world leader in designing, manufacturing, and selling innovative consumer electronics such as smartphones, tablets, personal computers and wearable devices. Apple has an advantage over its competitors due to its unique design of hardware, software and services that provide an intuitive user experience.
The company’s approach to the tablet market has been one of their most impressive successes thus far. By combining their innovative technology with powerful marketing campaigns, Apple has become the clear leader in the global market for tablet computers.
Apple’s iPad has been instrumental in driving the adoption of tablets worldwide with each new generation offering faster processors and improved features such as Siri voice assistant integration, external storage expandability up to 1TB per device and even true-tone colour-matching display technology. Due to these features combined with iOS’s vast library of content optimised specifically for iPads makes it hard for other manufacturers to create a product that can compete on equal ground against Apple’s iPad lineup.
Apple continues to shape up the tablet market by regularly introducing new cutting edge products like the iPad Air 2020 for example which triggers a domino effect where its competitors will have no choice but to match Apple’s standards by adjusting their production process if they wish to survive in this highly competitive landscape. This innovative approach gives Apple a major edge when it comes to dominating the bigger market segment globally.
iPad’s Popularity
Apple’s tablet dominance began with the launch of the iPad in 2010. This iconic device essentially created the entire tablet market, as it was one of the first to come with a touchscreen display. Its popularity was so great that it became synonymous with tablets, leading many people to simply call them iPads.
This initial success led to Apple becoming the world leader in tablet sales and they have held onto that title ever since. The iPad range has seen five generations of devices and millions of units sold worldwide each year. Its success is largely due to its powerful hardware, simplicity, and integration with Apple’s range of services such as iCloud and iTunes.
The latest iPad models, such as the iPad Pro, offer powerful top-of-the-range specs that match those some laptops offer. They also come preinstalled with Apple’s intuitive iOS operating system, making multitasking a breeze on these devices. In addition, as technology advances, these devices continue to be adapted for consumers across multiple markets such as education, business, and entertainment – creating a device that can do practically anything within reason.
All this contributes to why consumers trust Apple’s iPads more than any other device; creating an ever-widening gap between Apple and its competitors in terms of both market share and mindshare regarding consumer tablets.
Global Tablet Market Booms in 2021
The global tablet market has been booming in 2021, and Apple has retained its spot as the top tablet maker. New statistics from Strategy Analytics show that Apple’s iPad accounted for nearly half of the global tablet market in the first quarter of 2021, as companies and consumers flock to acquire the latest tablets.
Let’s take a closer look at the figures from Q1 2021 and explore why Apple is still the top tablet maker:
Increase in Demand for Tablets
The global tablet market has experienced an explosive surge in demand in 2021. This market surge reflects recent dramatic shifts toward digital products and services due to remote work, learning, and shopping habits. Apple remains the top tablet maker worldwide, with their iPad series leading the way.
Driven by the huge shift in how people work and entertain themselves during the pandemic, tablet demand also saw a marked increase due to
- increasing affordability,
- better hardware design,
- faster data connection speeds,
- improved user experience with Apple Pencil support on select iPads
- and higher availability of tablets.
Moreover, more companies are now leaning towards distributing tablets to enhance employee productivity remotely – a trend that had become popular during Covid-19. Remote learning is also seeing an increase in demand for tablets as students have become accustomed to using their device to attend classes or other school activities from home.
As consumers get accustomed to using e-commerce for shopping needs, mobile phones are no longer enough. Tablets combine larger displays and high performance boasting instant loading speeds that give users a better overall experience – making them ideal for internet browsing and streaming video content.
The global tablet market is expected to continue growing in 2021 at a rapid pace thanks to increasing technology adoption among all age groups – with Apple expected to remain at the top of this market segment throughout this year and beyond.
Factors Contributing to Growth
The global tablet market has seen remarkable growth in 2021, with many factors contributing to its success. First, there is a surge in demand for tablets from both the consumer and business sectors due to their portability, versatility and practicality. Furthermore, technological advancements improve performance and features such as touch screens and long battery life.
The rise of remote working has also impacted the market’s performance – connected tablets can easily access documents stored on the cloud and used for video conferencing. In addition, tablets now meet security standards for businesses, allowing staff to securely access sensitive data.
As expected Apple remained at the top spot in 2020; however, Microsoft made significant advances due to its Surface line of products. Android devices occupy a large market due to their cost-efficient designs. Still, they have slipped slightly because of limited update support for older devices and the greater competition from other manufacturers such as Huawei or Samsung.
The tablet market will continue to grow steadily throughout 2021 as more consumers look towards portability technology leading into 2022.
Apple’s Strategies for Maintaining its Top Spot
Despite the global pandemic, Apple’s tablet market performance was noteworthy in Q1 2021. Not only did their iPads retain the top spot in global tablet markets, but the company also saw a modest year-on-year growth. So in the face of such tumultuous times, how did Apple stay on top? First, let’s take a look at the strategies that Apple employed to stay atop the global tablet markets:
Focus on Quality
Apple keeps an unwavering focus on delivering high-quality products and features. From conception, they strive to create the best possible user experience that makes their products easy to use and unique. In addition, apple respects its users and listens to them, introducing new features regularly to keep up with market evolution and customer demands.
The company understands that having a great product isn’t enough – quality is key when it comes to being the top tablet maker in the market. That’s why every detail is carefully considered when creating Apple’s devices. Their attention to detail is hard to replicate, from physical design and production quality to software engineered for maximum performance. This means that their products are some of the most reliable devices on the market and continue to enjoy a significant user base compared with their competitors’.
Apple also works hard at optimising battery life and supply chain management, ensuring its customers enjoy top-notch performance from start to finish while limiting downtime as much as possible. As a result, Apple continues reigning supreme in this ever-changing tech world as it continuously designs superior products and services for consumers worldwide.
Investment in R&D
Apple’s commitment to innovation is a major factor behind its ability to stay ahead of the competition. The company invests heavily in research and development, spending nearly double what other leading electronics manufacturers spend. This allows Apple to develop groundbreaking new technology that consumers can quickly adopt. In addition, Apple has extensive patent portfolios which prevent competitors from copying their design and features.
This focus on cutting-edge technologies has allowed Apple to remain the leader in the tablet market, with their iPad series selling more than any other tablet worldwide. Countless improvements have been made over the years, from faster processing times and battery life to better displays and more robust software platforms.
However, Apple’s ability to stay ahead of the competition is based largely on its dedication to research and development.
By continuing to invest in R&D, Apple ensures it stays ahead of the curve in consumer demand for the latest technological advancements. This allows them to offer tablets with an impressive collection of features at competitive prices—making them one of the top tablet makers in the world today.
Expansion of iPad Lineup
Apple has steadily expanded its iPad lineup to serve a growing range of user needs and preferences, creating the most diverse selection of tablets on the market. Beyond the iPad Pro and iPad Air models, Apple now offers two additional options – the standard iPad and a smaller mini version. This range allows consumers to select a tablet that best suits their budget and lifestyle.
The company also recently unveiled a new 10.2-inch 8th generation iPad as part of its refreshed 2019 lineup, marking the first major update to the standard model since 2015. This upgrade includes a large Retina touch display with twice the resolution, twice the graphics performance than its predecessor, new Smart Connector ports for accessories such as keyboards and batteries, stereo speakers for immersive sound quality, an advanced A10 Fusion processor for optimal performance and faster storage speeds.
Moreover, Apple’s updates have kept up with improvements in other mobile devices by providing iPads with more RAM and processing power while still keeping battery life steady at around 10 hours usage time per charge. As technology continues to evolve to accommodate more processing power while working within tighter energy constraints between charges, Apple is doing its part to ensure that iPads stay current by regularly introducing newer models featuring improved battery life each year.
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